A Look Inside the Dreamy Mighty Night Launch

HUM’s experience is magnificence from inside. But, dare I say, we additionally know how one can throw an excellent occasion. We celebrated October 2019’s Mighty Night launch to fête the first-ever in a single day cell renewal complement (and sleep-quality enhancer) in true HUM style. Team HUM hosted two kickoff occasions from coast to coast, which had been as enjoyable as they had been informative. Here are the highlights.

Inside the Mighty Night Launch Events

Setting the scene

Luxury mattress and bedding firm Hästens was form sufficient to host each our NYC and LA occasions. This partnership was solely pure, as we’d already test-driven their tremendous plush mattress earlier than. Trust, it’s very a lot akin to catching zzZz’s on a cloud. And talking of, guests indulged in whimsical photograph moments on our Mighty Night dream cloud upon coming into each storefronts.

Bedtime Snacks + Nightcaps

Guests noshed on an array of blue and purple plant-based dishes, candy treats, and bespoke cocktails. Chef Julia catered the NYC occasion, providing up a scrumptious oatmeal bake and veggie dip we couldn’t get sufficient of. Meanwhile, Taste of Pace catered and tended bar for the LA occasion. We particularly cherished their galactic sugar cookies. Finally, the standout ingredient in our Nightcap Mule was butterfly pea flower tea, which completely slot in with the blue and indigo dreamscape.

The Science Behind Mighty Night

To kick issues off, our CEO, Walter, welcomed company and defined our workforce’s ardour behind Mighty Night. Then HUM Nutritionist Alex Caspero, MA, RD, taught company all in regards to the science behind Mighty Night in NYC, whereas our Director of Education, Sarah Greenfield, RD, did so in LA. They delved into its ingredient profile, highlighted research behind its clear and clinically confirmed vitamins, and shared outcomes from client analysis.

The Sleep Doctor

Perhaps essentially the most compelling part of each Mighty Night launch occasions was the presentation by Michael Breus, PhD, aka the Sleep Doctor. He artfully illuminated the science of sleep, debunked widespread myths (professional tip: you don’t really want to clock in eight hours of shut-eye per evening), and answered urgent questions from our company. Dr. Breus’s charisma and enthusiasm for forging higher sleep habits was contagious. We all left higher knowledgeable and geared up with professional hacks for smarter sleep.

Dreamy Activities

As if a tailor-made menu, instructional talks, and socializing weren’t sufficient, the Mighty Night launch occasions had ongoing wellness activations all through the night. Sound baths by Matisse Williams (NYC) and Erika Othen (LA) set the temper for positively dreamy and stress-free vibes. Vogue contributor Alice Bell gave astrology readings in NYC, whereas Angie Banicki carried out tarot readings in LA. Next, company had been capable of mix their favourite important oils at our DIY pillow spray station for take-home bedtime aromatherapy. Last however not least, attendees left with a silk eye masks, monogrammed gown, the Sleep Doctor’s The Power of When, and naturally, a bottle of Mighty Night—the proper goodie bag for final magnificence sleep.

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